O2

Agency | WARL partnership VCCP

Keeping in line with their strong brand creating in-store POS that is engaging & informative. Working on a number of successful O2 campaigns & bringing them to life in the in store environment. Such as new handset releases, sale & ‘Be more dog’ ‘Follow the Rabbit’. Also part of the team to work on the launch of the the most "significant" campaign of its 20-year England Rugby sponsorship. Calling on fans to 'Wear the Rose' to show their loyalty ahead of the Six Nations kick off. Including a large projection – which the was transformed into a canvas for a projection light show, where fans’ tweets & messages of support were projected onto the O2 Arena. This was a world record with 68 projectors and over 144 moving headlight fixtures. There was many areas of the store which were transformed with the design of Pin badges, POS, in store vinyls and also changing the store front.