Mastercard

Agency | McCann London

MASTERCARD GIANT BALL WALL
Concept idea for a hand lettered wall for Mastercard. In the heart of this public space in London, a giant wall
(10m x 2.7m x 3m) distributed footballs to passers-by, encouraging families to approach the wall, take a ball
and Start Something Priceless themselves.

The first activation of its new global brand platform, Start Something Priceless, in London. The activation celebrates the brand’s belief that a ball can Start Something Priceless by bringing families together to create special moments and unique memories.

GOODWOOD FASHION REVIVAL POSTERS
Posters designed to be placed around the festival.